personal finance

DailyWorth, the personal finance daily email and community for women, has raised $850,000 in funding led by Robin Hood Ventures with Eric Schmidt’s TomorrowVentures, Howard Lindzon’s Social Leverage, 500 Startups, Venture51, Investors’ Circle, Joanne Wilson, David Cohen, Scott Becker, and Carol Chow participating in the round.

Founded in 2009 by Amanda Steinberg, DailyWorth is a daily email newsletter that includes information on financial literacy and money management skewed towards a female audience. DailyWorth’s subjects range from how to organize your finances to tax tips to saving advice. And DailyWorth has an impressive editorial staff to create content. MP Dunleavey, previously a personal finance columnist with the New York Times and currently a contributor with Money magazine, is leading DailyWorth’s editorial team.

With 55,000 subscribers, the newsletter currently makes money via advertising and already has sponsorships in place with a number of financial institutions including ING and H&R Block. And DailyWorth plans to hold sponsored educational events as an additional revenue channel. The new funding will be used to expand audience reach with customized email newsletters; develop the startup’s website; add video content and to host sponsored events.

DailyWorth is similar in many ways to LearnVest, a personal finance community for women. But DailyWorth is committed to the email newsletter model (which are making a comeback). And there’s definitely room for many personal finance sites oriented towards women.

The SEC took a step forward today to bring its rule book in compliance with the Dodd-Frank financial reform bill. Some financial sectors got off easier than others. Instead of relying on the credit-rating agencies who played a role in that little sub-prime kerfuffle you may remember, money-market funds will now rely on the "judgment" of the funds and the funds' board of directors to assess risk. Freewheeling finance, wheeeee! Large brokers and investment advisers, including hedge funds, didn't fare quite as well. On a 3-to-2 vote, The Wall Street Journal reports that SEC, like the FDIC, approved restrictions on bonuses for that sector from executives down on to lower-level employees.

Wednesday's proposal would require brokers and advisers with more than $1 billion in assets to disclose the bonus arrangements of their executives, directors and lower-level employees to the SEC annually. Bonus arrangements deemed by regulators to encourage inappropriate risks or that could cause financial loss would be banned. As with the FDIC plan, the SEC proposal would require firms with at least $50 billion in assets to hold half of the bonuses of top executives and others for three years or longer.

Transparency and considering about the consequences of high-risk investments? It's like they don't even understand Wall Street at all.

SEC Votes for Bonus-Restriction Rules [WSJ]

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