Not making money as a YouTube partner? Here are some tips from YouTube itself
YouTube hosted a live event today to help partners get the most out of their YouTube revenue.
Phil Farhi of YouTube, began the event by telling partners about a few of the new initiatives that YouTube is working on, to help make partners as successful as possible. He started by bringing us through the history of advertising on YouTube.
Phil mentioned that just 3 short years ago, YouTube began using in-video and overlay ads, the first step in monetizing videos. And following the first format of ads, YouTube brought Ad Sense ads, enabling smaller advertisers/customers to get on board, allowing YouTube to capture a broader range of advertisers.
Next came in-Stream Ads (mid and pre-roll ads), a format that was launched about two years ago. YouTube said this has been popular because advertisers will pay more for ads that are similar to the format on TV. At almost the same time, promoted ads were introduced and it was proven to drive traffic to videos that were featured using the ‘promoted video’ format.
A few months ago, a new ad format for partners called TrueView was rolled-out. This format lets users watching a video skip the ad after five seconds. An ad format that YouTube says is less interruptive and doesn’t risk annoying your audience because it gives them the chance to hit stop.
Phil asked the question “ What makes a movie a successful?” Using the movie industry as an analogy, he went on to explain that there are many factors that come into play that make up the overall picture; ticket prices, seats filled, distribution etc. It’s the same with YouTube as he pointed out. Partners shouldn’t look at one aspect such as RPM (revenue per thousand page views) or CPM (cost per thousand, as an example $1 or $5 per thousand views), they should look at everything including geography.
A few points to take away
Good partners focus on overall revenue and aren’t fixated on “ticket price”. They also work hard at building a strong audience as well as trying to increase views. Good partners look at geography, RPM and CPM.
Bad partners look at the wrong metrics and don’t build up their audience. Partners who only focus on RPM might think everything is fine however, it’s critical that users concentrate on CPM as well and continue to build audience loyalty.
YouTube says advertisers are creating content that competes with user content, and millions of users are watching advertisements on the site. Think about the popularity of Superbowl ads.
Keep experimenting! Compare ad formats by type and geography and play around with different scenarios. Try enabling ads after your loyal audience has seen them or try it in reverse. Play with different recipes and see what happens when ad formats are enabled/disabled. There is a wide variety of ways to make revenue.
Take a good look at revenue break downs and compare formats; True View, in-Stream, etc.
Better reporting for ad formats coming soon. YouTube admits that partners don’t have the best reporting feature right now.
YouTube will be adding an option for partners to opt-in to just TrueView Ads without needing to be signed up with other formats.
Ensure the metadata on videos have the correct information and enough words to help YouTube’s algorithm bring the best targeted ads to your videos
Yeah justin
Hoover is an economic god to you
And McCarthy was your hero
And Obama caused the recession
And doubling the DoD budget in recent years doesn't appear on your radar as you bemoan and whine about even the littlest of taxes.
And redirecting ANY money from wasteful programs to health reform, or instead washing it down the drain in a vast sea of DoD related spending and foreign wars is the death of us all.
And having the lowest taxes in the western world after we gave the wealthiest even more money (recent tax deal) to send overseas is just not good enough.
And you are smarter than Dr Reich and about 99% of economists who have concluded that hoover indeed was an economic dolt and ushered in the Great Depression and that FDR/WWII ended it.
You are naive to think the US will thrive in a laissez faire business model where taxes and gvmt regulation are a historic remnant. There's no historic precedent for your belief, and indeed, everytime we or anyone else have tried that, we have been predated on by the wealthy elite and suffered terrible economic shocks. And that includes the Great Depression, the Great Recession, and several shocks in the 19th century that few Americans have ever heard about except in vague terms of Robber Barons and the like.
Every time we lower taxes on the wealthy, almost half that money disappears into overseas investments or tax shelters. That's the giant sucking sound you hear, and msoja mistakenly believed was ACA.
I'm all for low taxes, but not for gutting them mindlessly. Clinton era high end tax rates were reasonable and helped balance the budget, and anything lower IMO is destructive to our economy and std of living.
I'm all for for smart elimination of regulation, but not for mindless gutting them.
As a 12 year USAF vet, I'm all for strong defense, but not the current wars and not the doubling of the DoD budget as BushJr did.
Evaluating whether a program has a NET negative or positive effect on the economy involves a fair assessment of all variables, something freeloaders like you aren't capable of doing. Some of the variables you enumerate would indeed be problems, except that you forgot to mention the variables in the package that outweigh your negatives. For example, ensuring that 32 million people have affordable care and won't go bankrupt or die are positive factors that HELP the economy and outweigh your variables.
And your blatant hatred of the CBO process also shows you are a wingnut whose opinions are distorted by ideology.
You fail to cite that GOP predictions are even worse than CBO predictions, and that the main reason CBO predictions are often wrong is that the underlying assumptions of those predictions change as a result of partisan actions by later Congresses and admins.
I am no longer a Republican because I came to learn that they engage in the biggest lies of all. You are the kind of propagandist that caused me to abandon that party--the party of debt, fear and big lies
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