Business Making Money

This post originally appeared on Forbes.com, where Mashable regularly contributes articles about social media, business and technology.

Why do web startups raise money? And how? These are two questions that account for a huge corpus of tech and financial discussion. Despite the complexity involved in these questions, their answers can be condensed into an eight-word statement: Someone somewhere thought he’d make his money back.

If you consider a few notable fundraising efforts from popular web startups, you begin to see how this aforementioned hypothetical “someone” might think his investment would be prudent and even profitable. Here are five popular web startups we’ve seen raising large amounts of money since the 2008 downturn, and a quick look at how they were able to do so.

1. Groupon

Groupon offers daily discounts for local businesses; these coupons can be redeemed only when a significant number of people choose to use them. For example, Groupon recently partnered with Gap to offer shoppers $50 worth of clothing and accessories for $25.

While daily deals and critical-mass coupons are fine and dandy for retailers and consumers, Groupon also takes its cut. The company usually keeps half of the coupon price and is expected to report $400 million in revenue for 2010.

Groupon has brought in increasing interest from investors. Since its relatively modest $1 million angel round in 2007, this startup has gone on to garner a total of $173 million over the past three years, the vast majority of which was raised after the 2008 economic crash. After collecting $6.8 million during its Series A round of funding, Groupon managed to bring in $30 million during its Series B round in December 2009, which was led by Accel Partners. Its headline-making $135 million Series C was led by Digital Sky Technologies, the famous investors behind Zynga and class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook.

Without question, having a revenue stream as a core part of the company’s main product is a popular feature (with VCs) of funded startups. Groupon has that covered. Aside from the value the product offers, at scale, it also is intended to generate massive amounts of revenue. Unlike some social networking apps that require partnerships and advertising dollars to support an unrelated product for end users, generating revenue is Groupon’s most basic function.

2. Zynga

Zynga, creator of popular casual games, including FarmVille and Mafia Wars, boasts a revenue model based on small end-user transactions in virtual currency, which users spend on virtual goods. Zynga has proved that microtransactions at the scale of Facebook’s platform are big business worth serious investment.

Despite violating a core tenet of web startup wisdom: Never build your business on someone else’s platform, Zynga has racked up huge rounds and equally huge valuations. All told, Zynga has taken $519 million in funding, the bulk of which was raised after December 2009. In that month, the company closed a $180 million Series C from such firms as Andreessen Horowitz, Digital Sky and others. And in June 2010, Zynga took a $300 million Series D from class='blippr-nobr'>Googleclass="blippr-nobr">Google and SoftBank. With more than 56 million Americans playing social games, it’s no wonder why investors are putting down serious money in this industry.

3. Twitterclass="blippr-nobr">Twitter

Since its launch in 2006, micro-blogging service Twitter has become a social media darling, raising a total of $160 million since its 2007 Series A. The company raised $135 million over two rounds in 2009 from such firms as Benchmark, Morgan Stanley, Union Square and others.

Notably, all this money was raised before Twitter had found any significant source of revenue. This fact bucks a major trend in investment (that VCs like to see clear revenue stream before investing), but Twitter pulled it off because of one major factor: People.

Not only was the service growing exponentially, but it also had the endorsement (and daily usage) of pop culture celebrities such as Ashton Kutcher and Justin Timberlake. But nothing topped Twitter’s Oprah appearance, a watershed moment that brought a deluge of mainstream attention and a glut of new users.

Between the escalating adoption and increasing media attention, Twitter has become an opportunity investors can’t turn down.

4. Asana

Facebook Co-Founder Dustin Moscovitz and Facebook engineering lead Justin Rosenstein teamed up after leaving Facebook to found Asana, a startup that is reportedly building project management software. It is still in early development and hasn’t launched a product yet. This is one case where the product is presumed to be a sure bet because of the past experience and intellectual caliber of its creators.

Sometimes, a startup can raise money with nothing but pure pedigree. When a handful of big tech company engineers leave the mothership to found a startup, as happens in Silicon Valley from time to time, they can often drum up a round of funding before pencil meets paper.

Over seven months in 2009, the team was able to raise $10.2 million in two rounds of funding. In this case, investors are banking on Moscovitz’s and Rosenstein’s past successes. In a way, it’s as if they are investing in Beethoven’s next symphony or Van Gogh’s next canvas (i.e. the next Facebook).

5. Ustreamclass="blippr-nobr">ustream

Finally, there’s Ustream, a live interactive broadcast platform, which raised an impressive $75 million round of funding earlier this year from SoftBank. Previously, the startup had brought in nearly $13 million between a small 2007 seed round and a 2008 Series A. That’s a huge jump.

Despite a range of competitors in the online video world, including class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube, Ustream has made its mark on the live video market. Ustream has demonstrated mass-scale success in this arena by brokering deals to show live online footage of red carpet events, celebrity press conferences and even the 2008 Presidential Inauguration.

While challenging an industry leader like YouTube isn’t usually a prudent path to funding, doing so successfully through innovative technologies and user acquisition strategies can pay off.

More Business Resources from Mashable:

- 10 Emerging Social Platforms and How Businesses Can Use Them/> - 10 Free WordPress Themes for Small Businesses/> - The Future of Ad Agencies and Social Media/> - HOW TO: Run Your Business Online with $10 and a Google Account/> - 5 New Ways Small Business Can Offer Location-Based Deals

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, Sage78

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

This series is supported by RingCentral, the leading business phone system designed for today’s small businesses, entrepreneurs, and mobile professionals. Visit RingCentral.com to learn more.

Finding the right workspace is like dating — the class='blippr-nobr'>Internetclass="blippr-nobr">Internet has made it a lot more complex. In essence, this means more options.

Whereas the traditional office once served as the default choice for effective communication and collaboration between coworkers, today’s businesses can be just as productive by collaborating on the web, with as little as $10 and a Google account. Entrepreneurs operate from coffee shops, kitchen tables, and coworking spaces in addition to the traditional office.

We asked three entrepreneurs with drastically different office strategies for their advice on choosing a workspace. Read on for their tips and add your own in the comments below.

What Kind of Office is Best to Start In?

“When you’re starting out, you should absolutely not be spending money on rent,” says Jason Fried, the founder of web-based software company 37signals. “It’s a huge waste of money.”

After Fried started 37signals, he and the other two employees working for the company at the time shared a room with another business. “Basically we had a corner of a desk,” he jokes. Assuming you can find another company that is willing to share, teaming up on a space saves cash while still providing a place to work away from the distractions of home.

Others see value in setting up their own offices from the get-go. After a brief stint at the virtual office, Anthony Franco chose a house in Denver to set up his company, EffectiveUI. It wasn’t an ideal workspace, but he got a deal on the rent. New employees were often greeted on their first day with an Allen wrench, to be used for assembling their own desks.

“We started at home, but if we were going to handle demand, we needed to have a place where we could come and work,” Franco said. He added that the extra value of being able to work as a team (in person) more than made up for the cost of an office.

While the lease route worked out well for EffectiveUI, there’s a certain amount of risk involved with jumping into your own space too soon.

“Most commercial leases are for three to four years, and so if you’re small and you’re starting out and you’ve got a couple people, you’re making way too much of a commitment,” Fried argues. “You don’t know where you’re going to be in three years.”

Is Coworking Right for Your Business?

One modern compromise between working completely virtually and committing to a lease is working at a coworking space. These office spaces provide a work environment and an alternative to coffee shops for independent workers.

Campbell McKellar discovered the value of coworking spaces when the company she worked for left their expensive traditional office and started working virtually. The move allowed her to work from anywhere, and she chose Maine. “I was trying to do work in a cottage with family members and dogs running around,” she said. “I loved being fully mobile and independent, but I also wanted to have a platform to do my work.”

LooseCubes, the company McKellar founded in May, runs a website that matches independent workers with coworking spaces and spare desks in other companies. Quite appropriately, it’s currently being run out of a coworking space. McKellar says that working from the space has helped her launch.

“Especially if you’re in a creative business, the best way to get ideas is to meet new people,” she says. “You can get stale by talking to the same five people every day.”

Coworking allows McKellar to “unintentionally network” with the other people in the space, to seek advice from other entrepreneurs, and to host meetings and work with her team at a place that isn’t her living room.

On the other hand, coworking has its challenges and might not be a great fit for every company. Coworking spaces can be distracting, and most of them are set up in a way that requires people making phone calls to seek silence in the hallway.

“For us, quiet and privacy is very important,” Fried says. “So, coworking spaces and coffee shops don’t work for us.”

McKellar admits that on days when she’s “under the gun,” she chooses to work at home. And there is a point at which a company outgrows a coworking space. LooseCubes, for instance, plans to move to its own office space sometime in the next three months.

When Should a Company Transition to a Traditional Office?

“We need to be in a room with a whiteboard that isn’t erased every day, where we can have a conference call in an open environment,” McKellar says of her hopes for transitioning to an office space. Before she commits, however, she wants to wait to see how her site’s public launch goes. In the meantime, she’s renting a room at a Manhattan coworking space called New Work City.

All companies should do something along these lines before committing to a lease, Fried says. “You don’t know if you’re going to be successful,” he says. “And if you are, you might need more space than you have right now…You don’t want to lock yourself into anything when you’re getting started. You want to be as flexible as you possibly can.”

For some people, this means staying virtual for as long as possible. For others like McKellar, it means launching from a coworking space. For Fried’s 37signals, which is based in Chicago but has employees in 11 cities, it meant working from a variety of shared office spaces for about ten years before finally opting for an office of its own in August.

But how do you know when it’s time to make the switch?

One obvious factor is space: “We were only able to rent five or six desks in our last office,” Fried says. “We had nine people in Chicago. We were out of desks at six. So everyone couldn’t come in at the same time, and that was problem.”

Another factor is work environment. If the space you are working in is interfering with your work, it might also be time to opt for an environment you can control. “We work very quietly,” explains Fried. “So our whole thing is be as quiet as possible, don’t talk throughout the day, just have a very quiet setting like a library…You can’t impose those kinds of rules on another company, especially if it’s the other company’s space.”

What are the Benefits of a Traditional Office?

For EffectiveUI, the traditional office was always a great fit. Having grown from a couple of founders to 100 employees since 2005, the company long ago left its house-office behind. They now work from a 12,000-square-foot office space.

But both spaces fulfilled the same requirements: “Whiteboarding, talking with each other and eating lunch together: It’s part of the team culture,” Franco says.

The more traditional office, however, has given him some additional perks. “We have clients come to visit us. We’re able to brand the building and the space, and when people come they can see we’re a real business,” he says.

A lot of people associate traditional offices with being trapped in a cubicle, but Franco maintains that it doesn’t have to be that way. “Just get creative and make it fun, but also give everyone a place to go,” he says.

Can I Have an Untraditional Traditional Office?

Fried thinks of his new office as more of a home base than a traditional office. Employees are free to work at home whenever they want, and half of the company still works in other cities.

“We feel that a combination of both is the best route,” Fried says. “Because we all do want to get together occasionally, and sometimes small teams of five or six people want to get together for a while.”

The home base strategy combines the benefits of virtual and traditional workspaces. When people want to work from another city or find they work better in their pajamas, they can stay home. When they need to collaborate or want to get out of the house, they have a great place to work.

“Our office is highly customized for the way we work,” says Fried. For instance, it has soundproof walls, phone booths for people to make uninterrupted calls, and rooms for small teams.

Most employees who work from Chicago come into the new office about three or four days a week. “We want people to work wherever they work best,” Fried says.

What are your tips for choosing a workspace? Add them in the comments below.

Series supported by RingCentral

This series is supported by RingCentralclass="blippr-nobr">RingCentral. Power your business with a phone system designed to meet the needs of today’s small businesses, entrepreneurs, and mobile professionals. With RingCentral, you can take control of your phone system anywhere — using your existing phones, smartphones, or PCs. Sign up today for a special 60-day free trial.

More Startup Resources from Mashable:

- 8 Funding Contests to Kick Start Your Big Idea/> - HOW TO: Run Your Business Online with $10 and a Google Account/> - 5 Startup Tips From the Father of Gmail and FriendFeed/> - 6 Ways to Recruit Talent for Startups/> - 10 Essential Tips for Building Your Small Biz Team

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, francisblack

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

Fox <b>News</b> Poll: Coons Leads O&#39;Donnell By 15 Points In Delaware | TPMDC

The new Fox News poll of the Delaware Senate race shows Democratic nominee Chris Coons continuing to enjoy a double-digit lead against Republican Christine O'Donnell.

Small Business <b>News</b>: Social Media and the Entrepreneur

Social media and entrepreneurship represent the perfect partnership in today's small business world. Free and easy to operate social media tools have made it.

Arrowheadlines: Chiefs <b>News</b> 9/21 - Arrowhead Pride

Good morning Chiefs fans! Another serving of Kansas City Chiefs news waits below. I have mixed thoughts after watching most of last night's game. The 49ers looked good, but shot themselves in the foot a few times. I'm hoping Arrowhead ...

robert shumake

Fox <b>News</b> Poll: Coons Leads O&#39;Donnell By 15 Points In Delaware | TPMDC

The new Fox News poll of the Delaware Senate race shows Democratic nominee Chris Coons continuing to enjoy a double-digit lead against Republican Christine O'Donnell.

Small Business <b>News</b>: Social Media and the Entrepreneur

Social media and entrepreneurship represent the perfect partnership in today's small business world. Free and easy to operate social media tools have made it.

Arrowheadlines: Chiefs <b>News</b> 9/21 - Arrowhead Pride

Good morning Chiefs fans! Another serving of Kansas City Chiefs news waits below. I have mixed thoughts after watching most of last night's game. The 49ers looked good, but shot themselves in the foot a few times. I'm hoping Arrowhead ...

This post originally appeared on Forbes.com, where Mashable regularly contributes articles about social media, business and technology.

Why do web startups raise money? And how? These are two questions that account for a huge corpus of tech and financial discussion. Despite the complexity involved in these questions, their answers can be condensed into an eight-word statement: Someone somewhere thought he’d make his money back.

If you consider a few notable fundraising efforts from popular web startups, you begin to see how this aforementioned hypothetical “someone” might think his investment would be prudent and even profitable. Here are five popular web startups we’ve seen raising large amounts of money since the 2008 downturn, and a quick look at how they were able to do so.

1. Groupon

Groupon offers daily discounts for local businesses; these coupons can be redeemed only when a significant number of people choose to use them. For example, Groupon recently partnered with Gap to offer shoppers $50 worth of clothing and accessories for $25.

While daily deals and critical-mass coupons are fine and dandy for retailers and consumers, Groupon also takes its cut. The company usually keeps half of the coupon price and is expected to report $400 million in revenue for 2010.

Groupon has brought in increasing interest from investors. Since its relatively modest $1 million angel round in 2007, this startup has gone on to garner a total of $173 million over the past three years, the vast majority of which was raised after the 2008 economic crash. After collecting $6.8 million during its Series A round of funding, Groupon managed to bring in $30 million during its Series B round in December 2009, which was led by Accel Partners. Its headline-making $135 million Series C was led by Digital Sky Technologies, the famous investors behind Zynga and class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook.

Without question, having a revenue stream as a core part of the company’s main product is a popular feature (with VCs) of funded startups. Groupon has that covered. Aside from the value the product offers, at scale, it also is intended to generate massive amounts of revenue. Unlike some social networking apps that require partnerships and advertising dollars to support an unrelated product for end users, generating revenue is Groupon’s most basic function.

2. Zynga

Zynga, creator of popular casual games, including FarmVille and Mafia Wars, boasts a revenue model based on small end-user transactions in virtual currency, which users spend on virtual goods. Zynga has proved that microtransactions at the scale of Facebook’s platform are big business worth serious investment.

Despite violating a core tenet of web startup wisdom: Never build your business on someone else’s platform, Zynga has racked up huge rounds and equally huge valuations. All told, Zynga has taken $519 million in funding, the bulk of which was raised after December 2009. In that month, the company closed a $180 million Series C from such firms as Andreessen Horowitz, Digital Sky and others. And in June 2010, Zynga took a $300 million Series D from class='blippr-nobr'>Googleclass="blippr-nobr">Google and SoftBank. With more than 56 million Americans playing social games, it’s no wonder why investors are putting down serious money in this industry.

3. Twitterclass="blippr-nobr">Twitter

Since its launch in 2006, micro-blogging service Twitter has become a social media darling, raising a total of $160 million since its 2007 Series A. The company raised $135 million over two rounds in 2009 from such firms as Benchmark, Morgan Stanley, Union Square and others.

Notably, all this money was raised before Twitter had found any significant source of revenue. This fact bucks a major trend in investment (that VCs like to see clear revenue stream before investing), but Twitter pulled it off because of one major factor: People.

Not only was the service growing exponentially, but it also had the endorsement (and daily usage) of pop culture celebrities such as Ashton Kutcher and Justin Timberlake. But nothing topped Twitter’s Oprah appearance, a watershed moment that brought a deluge of mainstream attention and a glut of new users.

Between the escalating adoption and increasing media attention, Twitter has become an opportunity investors can’t turn down.

4. Asana

Facebook Co-Founder Dustin Moscovitz and Facebook engineering lead Justin Rosenstein teamed up after leaving Facebook to found Asana, a startup that is reportedly building project management software. It is still in early development and hasn’t launched a product yet. This is one case where the product is presumed to be a sure bet because of the past experience and intellectual caliber of its creators.

Sometimes, a startup can raise money with nothing but pure pedigree. When a handful of big tech company engineers leave the mothership to found a startup, as happens in Silicon Valley from time to time, they can often drum up a round of funding before pencil meets paper.

Over seven months in 2009, the team was able to raise $10.2 million in two rounds of funding. In this case, investors are banking on Moscovitz’s and Rosenstein’s past successes. In a way, it’s as if they are investing in Beethoven’s next symphony or Van Gogh’s next canvas (i.e. the next Facebook).

5. Ustreamclass="blippr-nobr">ustream

Finally, there’s Ustream, a live interactive broadcast platform, which raised an impressive $75 million round of funding earlier this year from SoftBank. Previously, the startup had brought in nearly $13 million between a small 2007 seed round and a 2008 Series A. That’s a huge jump.

Despite a range of competitors in the online video world, including class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube, Ustream has made its mark on the live video market. Ustream has demonstrated mass-scale success in this arena by brokering deals to show live online footage of red carpet events, celebrity press conferences and even the 2008 Presidential Inauguration.

While challenging an industry leader like YouTube isn’t usually a prudent path to funding, doing so successfully through innovative technologies and user acquisition strategies can pay off.

More Business Resources from Mashable:

- 10 Emerging Social Platforms and How Businesses Can Use Them/> - 10 Free WordPress Themes for Small Businesses/> - The Future of Ad Agencies and Social Media/> - HOW TO: Run Your Business Online with $10 and a Google Account/> - 5 New Ways Small Business Can Offer Location-Based Deals

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, Sage78

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

This series is supported by RingCentral, the leading business phone system designed for today’s small businesses, entrepreneurs, and mobile professionals. Visit RingCentral.com to learn more.

Finding the right workspace is like dating — the class='blippr-nobr'>Internetclass="blippr-nobr">Internet has made it a lot more complex. In essence, this means more options.

Whereas the traditional office once served as the default choice for effective communication and collaboration between coworkers, today’s businesses can be just as productive by collaborating on the web, with as little as $10 and a Google account. Entrepreneurs operate from coffee shops, kitchen tables, and coworking spaces in addition to the traditional office.

We asked three entrepreneurs with drastically different office strategies for their advice on choosing a workspace. Read on for their tips and add your own in the comments below.

What Kind of Office is Best to Start In?

“When you’re starting out, you should absolutely not be spending money on rent,” says Jason Fried, the founder of web-based software company 37signals. “It’s a huge waste of money.”

After Fried started 37signals, he and the other two employees working for the company at the time shared a room with another business. “Basically we had a corner of a desk,” he jokes. Assuming you can find another company that is willing to share, teaming up on a space saves cash while still providing a place to work away from the distractions of home.

Others see value in setting up their own offices from the get-go. After a brief stint at the virtual office, Anthony Franco chose a house in Denver to set up his company, EffectiveUI. It wasn’t an ideal workspace, but he got a deal on the rent. New employees were often greeted on their first day with an Allen wrench, to be used for assembling their own desks.

“We started at home, but if we were going to handle demand, we needed to have a place where we could come and work,” Franco said. He added that the extra value of being able to work as a team (in person) more than made up for the cost of an office.

While the lease route worked out well for EffectiveUI, there’s a certain amount of risk involved with jumping into your own space too soon.

“Most commercial leases are for three to four years, and so if you’re small and you’re starting out and you’ve got a couple people, you’re making way too much of a commitment,” Fried argues. “You don’t know where you’re going to be in three years.”

Is Coworking Right for Your Business?

One modern compromise between working completely virtually and committing to a lease is working at a coworking space. These office spaces provide a work environment and an alternative to coffee shops for independent workers.

Campbell McKellar discovered the value of coworking spaces when the company she worked for left their expensive traditional office and started working virtually. The move allowed her to work from anywhere, and she chose Maine. “I was trying to do work in a cottage with family members and dogs running around,” she said. “I loved being fully mobile and independent, but I also wanted to have a platform to do my work.”

LooseCubes, the company McKellar founded in May, runs a website that matches independent workers with coworking spaces and spare desks in other companies. Quite appropriately, it’s currently being run out of a coworking space. McKellar says that working from the space has helped her launch.

“Especially if you’re in a creative business, the best way to get ideas is to meet new people,” she says. “You can get stale by talking to the same five people every day.”

Coworking allows McKellar to “unintentionally network” with the other people in the space, to seek advice from other entrepreneurs, and to host meetings and work with her team at a place that isn’t her living room.

On the other hand, coworking has its challenges and might not be a great fit for every company. Coworking spaces can be distracting, and most of them are set up in a way that requires people making phone calls to seek silence in the hallway.

“For us, quiet and privacy is very important,” Fried says. “So, coworking spaces and coffee shops don’t work for us.”

McKellar admits that on days when she’s “under the gun,” she chooses to work at home. And there is a point at which a company outgrows a coworking space. LooseCubes, for instance, plans to move to its own office space sometime in the next three months.

When Should a Company Transition to a Traditional Office?

“We need to be in a room with a whiteboard that isn’t erased every day, where we can have a conference call in an open environment,” McKellar says of her hopes for transitioning to an office space. Before she commits, however, she wants to wait to see how her site’s public launch goes. In the meantime, she’s renting a room at a Manhattan coworking space called New Work City.

All companies should do something along these lines before committing to a lease, Fried says. “You don’t know if you’re going to be successful,” he says. “And if you are, you might need more space than you have right now…You don’t want to lock yourself into anything when you’re getting started. You want to be as flexible as you possibly can.”

For some people, this means staying virtual for as long as possible. For others like McKellar, it means launching from a coworking space. For Fried’s 37signals, which is based in Chicago but has employees in 11 cities, it meant working from a variety of shared office spaces for about ten years before finally opting for an office of its own in August.

But how do you know when it’s time to make the switch?

One obvious factor is space: “We were only able to rent five or six desks in our last office,” Fried says. “We had nine people in Chicago. We were out of desks at six. So everyone couldn’t come in at the same time, and that was problem.”

Another factor is work environment. If the space you are working in is interfering with your work, it might also be time to opt for an environment you can control. “We work very quietly,” explains Fried. “So our whole thing is be as quiet as possible, don’t talk throughout the day, just have a very quiet setting like a library…You can’t impose those kinds of rules on another company, especially if it’s the other company’s space.”

What are the Benefits of a Traditional Office?

For EffectiveUI, the traditional office was always a great fit. Having grown from a couple of founders to 100 employees since 2005, the company long ago left its house-office behind. They now work from a 12,000-square-foot office space.

But both spaces fulfilled the same requirements: “Whiteboarding, talking with each other and eating lunch together: It’s part of the team culture,” Franco says.

The more traditional office, however, has given him some additional perks. “We have clients come to visit us. We’re able to brand the building and the space, and when people come they can see we’re a real business,” he says.

A lot of people associate traditional offices with being trapped in a cubicle, but Franco maintains that it doesn’t have to be that way. “Just get creative and make it fun, but also give everyone a place to go,” he says.

Can I Have an Untraditional Traditional Office?

Fried thinks of his new office as more of a home base than a traditional office. Employees are free to work at home whenever they want, and half of the company still works in other cities.

“We feel that a combination of both is the best route,” Fried says. “Because we all do want to get together occasionally, and sometimes small teams of five or six people want to get together for a while.”

The home base strategy combines the benefits of virtual and traditional workspaces. When people want to work from another city or find they work better in their pajamas, they can stay home. When they need to collaborate or want to get out of the house, they have a great place to work.

“Our office is highly customized for the way we work,” says Fried. For instance, it has soundproof walls, phone booths for people to make uninterrupted calls, and rooms for small teams.

Most employees who work from Chicago come into the new office about three or four days a week. “We want people to work wherever they work best,” Fried says.

What are your tips for choosing a workspace? Add them in the comments below.

Series supported by RingCentral

This series is supported by RingCentralclass="blippr-nobr">RingCentral. Power your business with a phone system designed to meet the needs of today’s small businesses, entrepreneurs, and mobile professionals. With RingCentral, you can take control of your phone system anywhere — using your existing phones, smartphones, or PCs. Sign up today for a special 60-day free trial.

More Startup Resources from Mashable:

- 8 Funding Contests to Kick Start Your Big Idea/> - HOW TO: Run Your Business Online with $10 and a Google Account/> - 5 Startup Tips From the Father of Gmail and FriendFeed/> - 6 Ways to Recruit Talent for Startups/> - 10 Essential Tips for Building Your Small Biz Team

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, francisblack

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

robert shumake

Fox <b>News</b> Poll: Coons Leads O&#39;Donnell By 15 Points In Delaware | TPMDC

The new Fox News poll of the Delaware Senate race shows Democratic nominee Chris Coons continuing to enjoy a double-digit lead against Republican Christine O'Donnell.

Small Business <b>News</b>: Social Media and the Entrepreneur

Social media and entrepreneurship represent the perfect partnership in today's small business world. Free and easy to operate social media tools have made it.

Arrowheadlines: Chiefs <b>News</b> 9/21 - Arrowhead Pride

Good morning Chiefs fans! Another serving of Kansas City Chiefs news waits below. I have mixed thoughts after watching most of last night's game. The 49ers looked good, but shot themselves in the foot a few times. I'm hoping Arrowhead ...

robert shumake

Fox <b>News</b> Poll: Coons Leads O&#39;Donnell By 15 Points In Delaware | TPMDC

The new Fox News poll of the Delaware Senate race shows Democratic nominee Chris Coons continuing to enjoy a double-digit lead against Republican Christine O'Donnell.

Small Business <b>News</b>: Social Media and the Entrepreneur

Social media and entrepreneurship represent the perfect partnership in today's small business world. Free and easy to operate social media tools have made it.

Arrowheadlines: Chiefs <b>News</b> 9/21 - Arrowhead Pride

Good morning Chiefs fans! Another serving of Kansas City Chiefs news waits below. I have mixed thoughts after watching most of last night's game. The 49ers looked good, but shot themselves in the foot a few times. I'm hoping Arrowhead ...